TY  - BOOK
AU  - Downs,Cal W.
AU  - Adrian,Allyson D.
TI  - Assessing organizational communication : strategic communication audits.
SN  - 1593850107 (pbk. : alk. paper)
AV  - HD30.3.D68  
U1  - 658.4/5 22
PY  - 2004///
CY  - New York
PB  - Guilford Press
KW  - Communication in organizations
KW  - Auditing
KW  - Management audit
KW  - Communication in management
KW  - Intercultural communication
KW  - Organizational effectiveness
KW  - Evaluation
N1  - Includes bibliographical references  and indexes; Contents: Communication audits as organizational development: Communication in the work organization -- Nature of communication assessments -- Characteristics of communication assessments -- Management rationale for assessments -- Contributions of the auditing process to the auditor -- Conclusion -- Initiating and planning an assessment: Phase 1: Initiation -- Phase 2: Planning -- A matter of perspective -- An important opportunity -- Conclusion -- Conducting team audits --  Basic considerations -- Initiation phase -- Planning phase -- Data collection phase -- Interpretation phase -- Final report phase -- Special instructions for audit classes -- Conclusion -- Choosing focal areas to assess: Steps in choosing focal areas -- Conclusion -- The interview: The most basic assessment technology: Advantages of interviews -- Limitations of interviews -- Scheduling two rounds of interviews -- Interviewee selection -- Scheduling time and place -- Conducting the interviews -- Recording information quickly and systematically -- Synthesizing the response data -- Examples of audit conclusions -- Conclusion -- Diagnosis through questionnaires: Designing a questionnaire -- Administering the questionnaire -- Analyzing  the questionnaire data -- Conclusion -- The International Communication Association Survey: An overview of the survey -- Analysis and interpretation -- Advantages of the ICA survey -- Vulnerabilities of the ICA survey -- Conclusion -- Downs-Hazen Communication Satisfaction Questionnaire  --  Historical development -- Overview of the questionnaire -- Analysis -- Instrument evaluation -- Research trends -- Critical Communication Experience Survey: Advantage of the method -- The basic form -- Administering the questionnaire -- Analyzing the data -- Interpreting the results -- Conclusion -- ECCO analysis: Designing the ECCO questionnaire -- Administering the questionnaire -- Analyzing the data -- Drawing conclusions -- Advantages of ECCO analysis -- Limitations of ECCO analysis -- Conclusion -- Diagnosing communication networks --  Why study networks -- Ways of describing communication links -- Topical networks -- Conducting a communication network study -- Conclusion -- Focus group interviews: History -- Nature of the focus group interview -- Advantages of focus groups -- Challenges of focus groups -- Focus group protocols -- Facilitating a focus group -- Analyzing the focus data -- Avoiding common analytic problems -- Preparing a final report -- Conclusion -- Final analysis and interpretation: Nature of interpretation -- Relation of theory to audit -- Conclusion -- The final report: Preparing the report -- Communicating the report -- Conclusion
UR  - http://www.loc.gov/catdir/bios/guilford051/2004003132.html
UR  - http://www.loc.gov/catdir/description/guilford051/2004003132.html
UR  - http://www.loc.gov/catdir/toc/ecip0415/2004003132.html
UR  - http://www.loc.gov/catdir/enhancements/fy0650/2004003132-s.html
ER  -