TY  - BOOK
AU  - Diggs-Brown,Barbara
TI  - Strategic public relations: an audience-focused approach.
SN  - 9781111840167
AV  - HD59.D55  
U1  - 659.2 23
PY  - 2012///
CY  - Boston, MA
PB  - Wadsworth Cengage Learning
KW  - Public relations
N1  - Includes bibliographical references and index; Contents: Getting oriented: What is public relations? -- Who are pr practitioners? -- Historical perspective -- Strategy in public relations -- Foundations of public relations: Understanding audiences -- Researching effectively -- Adhering to ethical practices and meeting professional standards -- Staying within legal bounds -- Understanding public relations theory -- The process of strategic public relations: Discovery and analysis -- Program planning -- Campaign implementation -- Program evaluation and campaign follow-up -- Guide to public relations tactics: Written tactics -- Spoken tactics -- Visual media and interactive media tactics -- Public relations practice in context: Corporate sector -- Nonprofit sector -- Politics and government -- International public relations
UR  - http://www.loc.gov/catdir/enhancements/fy1212/2011932343-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1212/2011932343-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy1303/2011932343-b.html
ER  -