Diggs-Brown, Barbara. <br/><br/>
Strategic public relations: an audience-focused approach. / 
Barbara Diggs-Brown. 
 - Boston, MA :  Wadsworth Cengage Learning,  c2012 . 
 - xxix, 498 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Getting oriented: What is public relations? -- Who are pr practitioners? -- Historical perspective -- Strategy in public relations -- Foundations of public relations: Understanding audiences -- Researching effectively -- Adhering to ethical practices and meeting professional standards -- Staying within legal bounds -- Understanding public relations theory -- The process of strategic public relations: Discovery and analysis -- Program planning -- Campaign implementation -- Program evaluation and campaign follow-up -- Guide to public relations tactics: Written tactics -- Spoken tactics -- Visual media and interactive media tactics -- Public relations practice in context: Corporate sector -- Nonprofit sector -- Politics and government -- International public relations 
<br/><br/><label>ISBN: </label>9781111840167 
<br/><br/><label>LCCN: </label>2011932343 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.
<br/><br/><label>LC Class. No.: </label>HD59.D55  
<br/><br/><label>Dewey Class. No.: </label>659.2