TY  - BOOK
AU  - WILCOX, Dennis L.
AU  - Reber, Bryan H.
TI  - Public relations writing and media techniques.
SN  - 9781292040738
AV  - HM1221.W55 
PY  - 2014///
CY  - London: 
PB  - Pearson
N1  - Includes index; Contents: Getting organized for writing  -- Becoming a persuasive writer -- Finding and making news -- Working with journalists and bloggers -- Writing the news release -- Preparing facts sheets, advisories, media kits, and pitches -- Creating news features and op-eds -- Radio, television and online video -- Selecting publicity photos and graphics -- Distributing news to the media -- Tapping the web and digital media -- Newsletters, brochures, and intranets -- Writing email, memos, and proposals -- Using direct mail and advertising -- Organizing meetings and events -- Planning programs and campaigns
ER  -