WILCOX, Dennis L. <br/><br/>
Public relations writing and media techniques. / 
Dennis L. Wilcox  
 - 7th ed. 
 - London:   Pearson,  2014. 
 - ii,462p. :  ill.;  28cm. 
<br/><br/> Includes index 
<br/><br/>Contents: Getting organized for writing  -- Becoming a persuasive writer -- Finding and making news -- Working with journalists and bloggers -- Writing the news release -- Preparing facts sheets, advisories, media kits, and pitches -- Creating news features and op-eds -- Radio, television and online video -- Selecting publicity photos and graphics -- Distributing news to the media -- Tapping the web and digital media -- Newsletters, brochures, and intranets -- Writing email, memos, and proposals -- Using direct mail and advertising -- Organizing meetings and events -- Planning programs and campaigns. 
<br/><br/><label>ISBN: </label>9781292040738 
<br/><br/><label>LC Class. No.: </label>HM1221.W55