TY  - BOOK
AU  - Biagi,Shirley
TI  - Media/impact : An introduction to mass media.
SN  - 9781111835293 (pbk.)
AV  - P90.B489  
U1  - 302.23 23
PY  - 2013///
CY  - Boston
PB  - Wadsworth Cengage Learning
KW  - Mass media
N1  - Includes bibliographical references and index; Contents: The mass media industries: Mass media and everyday life -- Books: Rearranging the page -- Newspapers: Expanding delivery -- Magazines: Targeting the audience -- Recordings: Demanding choices -- Radio: Riding the wave -- Movies: Picturing the future -- Television: Changing channels -- Digital media: Widening the web -- Selling the message: advertising: Motivating customers -- Public relations: Promoting ideas -- Changing messages: News and information: Getting personal -- Society, culture and politics: Shaping the issues -- Law and regulation: Rewriting the rules -- Ethics: Placing responsibility -- Global media: Discovering new markets
UR  - http://www.loc.gov/catdir/enhancements/fy1212/2012932719-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1212/2012932719-t.html
ER  -