Biagi, Shirley. <br/><br/>
Media/impact : An introduction to mass media. / 
Shirley Biagi. 
 - 10th ed. 
 - Boston :  Wadsworth Cengage Learning,  2013. 
 - xxxiv,430p. :  ills. ;  28cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Contents: The mass media industries: Mass media and everyday life -- Books: Rearranging the page -- Newspapers: Expanding delivery -- Magazines: Targeting the audience -- Recordings: Demanding choices -- Radio: Riding the wave -- Movies: Picturing the future -- Television: Changing channels -- Digital media: Widening the web -- Selling the message: advertising: Motivating customers -- Public relations: Promoting ideas -- Changing messages: News and information: Getting personal -- Society, culture and politics: Shaping the issues -- Law and regulation: Rewriting the rules -- Ethics: Placing responsibility -- Global media: Discovering new markets. 
<br/><br/><label>ISBN: </label>9781111835293 (pbk.) 
<br/><br/><label>LCCN: </label>2012932719 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90.B489  
<br/><br/><label>Dewey Class. No.: </label>302.23