TY  - BOOK
AU  - Wilcox,Dennis L.
AU  - Cameron,Glen T.
AU  - Reber,Bryan H.
TI  - Public relations : Strategies and tactics.
SN  - 9780205960644
AV  - HM1221.W55 
PY  - 2015///
CY  - Boston
PB  - Pearson
KW  - Public relations
KW  - United States
N1  - Includes bibliographical references and index; Contents: Role: Defining public relations -- The evolution and history of public relations -- Ethical considerations and the role of professional bodies -- The practice of public relations -- Process: The role and scope of research in public relations -- The public relations process -- Communication concepts and practice in public relations -- Evaluation and measurement of public relations programs -- Strategy: Public opinion: Role, scope and implications -- Conflict management and crisis communication -- Audiences -- Laws and applications -- Tactics: Internet and social media: Role & scope in public relations -- Media relations management: Print media -- Media relations management: Electronic media -- Event management -- Application: Communicating corporate affairs -- Public relations in entertainment, sports, and tourism -- Public relations in government -- Global public relations in an interdependent world -- Public relations in non-profit, health, and education sectors
ER  -