Wilcox, Dennis L. <br/><br/>
Public relations : Strategies and tactics. / 
Dennis L. Wilcox.  
 - 11th ed. 
 - Boston:  Pearson,  2015. 
 - 624p. :   ills.:  27cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Contents: Role: Defining public relations -- The evolution and history of public relations -- Ethical considerations and the role of professional bodies -- The practice of public relations -- Process: The role and scope of research in public relations -- The public relations process -- Communication concepts and practice in public relations -- Evaluation and measurement of public relations programs -- Strategy: Public opinion: Role, scope and implications -- Conflict management and crisis communication -- Audiences -- Laws and applications -- Tactics: Internet and social media: Role & scope in public relations -- Media relations management: Print media -- Media relations management: Electronic media -- Event management -- Application: Communicating corporate affairs -- Public relations in entertainment, sports, and tourism -- Public relations in government -- Global public relations in an interdependent world -- Public relations in non-profit, health, and education sectors. 
<br/><br/><label>ISBN: </label>9780205960644 
<br/><br/><label>LCCN: </label>2014002354 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--United States.
<br/><br/><label>LC Class. No.: </label>HM1221.W55