TY  - BOOK
AU  - Maitland,Ian
TI  - Perfect PR.
SN  - 1861522215
AV  - HD59.M236 
PY  - 1999///
CY  - London
PB  - International Thomson Business Press
KW  - Public relations
KW  - Publicity
N1  - Includes bibliographical references and index; Contents: Introduction -- Planning PR activities: Your firm -- PR tactics -- The media -- Your audience -- PR activities -- Issuing press releases: Compiling your press list -- Deciding what to say -- Paper, colour and typefaces -- Layout, contents and plain english -- Photographs, captions and other material -- Circulating press releases -- Handling responses -- Following through -- Managing interviews: Interviewing do's and don'ts -- Press interviews -- Radio interviews -- Television interviews -- Crisis management tactics -- Following up interviews -- Organizing press conferences: Planning  a press conference -- Choosing venues, speakers and the invited audience -- Speaking in public -- Managing a press conference -- Following up -- Running your PR campaign: Assessing your trial run -- Monitoring responses -- Bringing in exports -- Continuing with your pr campaign
ER  -