Maitland, Ian. <br/><br/>
Perfect PR. / 
Iain Maitland. 
 - London;  International Thomson Business Press,  1999. 
 - ix, 154p. :  ill. ;  25 cm.  
 - Marketing toolkits series .
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Contents: Introduction -- Planning PR activities: Your firm -- PR tactics -- The media -- Your audience -- PR activities -- Issuing press releases: Compiling your press list -- Deciding what to say -- Paper, colour and typefaces -- Layout, contents and plain english -- Photographs, captions and other material -- Circulating press releases -- Handling responses -- Following through -- Managing interviews: Interviewing do's and don'ts -- Press interviews -- Radio interviews -- Television interviews -- Crisis management tactics -- Following up interviews -- Organizing press conferences: Planning  a press conference -- Choosing venues, speakers and the invited audience -- Speaking in public -- Managing a press conference -- Following up -- Running your PR campaign: Assessing your trial run -- Monitoring responses -- Bringing in exports -- Continuing with your pr campaign. 
<br/><br/><br/>System requirements for accompanying computer disk: IBM PC or compatible; Microsoft Windows. 
<br/><br/><label>ISBN: </label>1861522215 
<br/><br/><label>LCCN: </label>99187872  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Publicity.
<br/><br/><label>LC Class. No.: </label>HD59.M236