Media of mass communication. /
John Vivian.
- 11th ed.
- Harlow: Pearson, 2014.
- ii 452p. : ill.; 28cm.
Includes bibliographical references and index.
Contents: Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
9781292025230 9781292025230
2012001324
Mass media. Mass media--Technological innovations. Mass media--Social aspects. Communication--Technological innovations. Mass media and culture.