TY  - BOOK
AU  - Severin,Werner J.
AU  - Tankard,James W.
TI  - Communication theories : Origins, methods, and uses in the mass media.
SN  - 9781292042855
AV  - P90.S4414  
U1  - 302.23 21
PY  - 2014///
CY  - Harlow
PB  - Pearson
KW  - Mass media
KW  - Communication
N1  - Includes bibliographical references and index; Contents: The changing media landscape: Introduction to mass communication theory -- Scientific method and models of mass communication: Scientific method -- Models in mass communication research -- Perception and language issues in the mass media: The role of perception in communication -- Problems in encoding -- Analysis of propaganda: First theories of decoding and effects -- The social-psychological approach: Cognitive consistency and mass communication -- Theories of persuasion -- Groups and communication -- Mass media and interpersonal communication -- Mass media effects and uses: Agenda setting -- The knowledge-gap hypothesis -- Effects of mass communication -- Uses of the mass media -- Media channels: Mass media in modern society -- Media chains and conglomerates -- Theories of cyber communication -- Bringing it all together: The overall picture
ER  -