TY  - BOOK
AU  - Trott, Paul,
TI  - Innovation management and new product development
SN  - 0273686437 9780273686439
AV  - HD45.T76 
PY  - 2005///
CY  - Upper Saddle River, NJ
PB  -  Financial Times Prentice Hall, 
KW  - Technological innovations
KW  -  Management.
KW  - Industrial management.
KW  - Product management.
N1  - Includes index; Contents: The Concept of innovation management: Innovation management: An Introduction -- The Context of innovation management -- Managing innovation within firms -- Innovation and operations management -- Managing intellectual property -- Managing technology and knowledge: Managing organizational knowledge -- Strategic alliances and networks -- Management of research and development: An Introduction -- Managing R&D projects -- The Role of technology transfer in innovation -- New product development: Product and brand strategy -- New product development -- Packaging and product development -- Market research and its influence on new product development -- Managing the new product development team
ER  -