Trott, Paul, <br/><br/>
Innovation management and new product development / 
Paul, Trott 
 - 3rd. 
 - Upper Saddle River, NJ :   Financial Times Prentice Hall,    2005. 
 - xix, 536 p. :  ill. (some col.) ;   26cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: The Concept of innovation management: Innovation management: An Introduction -- The Context of innovation management -- Managing innovation within firms -- Innovation and operations management -- Managing intellectual property -- Managing technology and knowledge: Managing organizational knowledge -- Strategic alliances and networks -- Management of research and development: An Introduction -- Managing R&D projects -- The Role of technology transfer in innovation -- New product development: Product and brand strategy -- New product development -- Packaging and product development -- Market research and its influence on new product development -- Managing the new product development team. 
<br/><br/><label>ISBN: </label>0273686437 9780273686439 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations-- Management. <br/>Industrial management. <br/>Product management. 
<br/><br/><label>LC Class. No.: </label>HD45.T76