Principles of business economics. /
Joseph G. Nellis and David Parker
- 2nd ed.
- Harlow: Prentice Hall, c2006.
- xxvi, 420 p.: ill.; 23cm.
Includes index.
Contents: Business economics: An Overview -- The Analysis of consumer demand -- The Analysis of production costs -- Analysis of the firm's supply decision -- Demand, supply and price determination -- Analysis of perfectly competitive markets -- Analysis of monopoly markets -- Analysis of monopolstically competitive markets -- Oligopoly -- Managerial objectives and the firm -- Understanding competitive strategy -- Understanding pricing strategies -- Understanding the market for labour -- Understanding the market for capital -- Understanding the market for natural resources -- Government and business -- Business and economic forecasting -- Business economics - a checklist for managers.