Nickels, William G.

Understanding business / William G. Nickels, James M. McHugh and Susan M. McHugh - 5th ed. - Boston: McGraw Hill, c1999. - xxxvi, 682 p + various pagings: ill (col.); 29cm.

Includes index.

Contents: Business trends: Cultivating a business in diverse, global environments -- Business ownership: Starting a small business -- Business management: Empowering employees to satisfy customers -- Management of human resources: Motivating employees to produce quality goods and services -- Marketing: Developing and implementing customer-oriented marketing plans -- Decision making: Managing information -- Managing financial resources.

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Industrial management.

HD31.N51