Saunders, Mark,  1959- <br/><br/>
Research methods for business students / 
Mark Saunders, Philip Lewis, and Adrian Thornhill. 
 - 4th ed. 
 - Harlow, England ;  New York :  Financial Times/Prentice Hall,  2007. 
 - xxvii, 624 p. :  col. ill. ;  27 cm. 
<br/><br/> Previous ed.: 2003. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: The Nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data --Analysing qualitative data -- Writing and presenting your project report -- Appendices. 
<br/><br/><label>ISBN: </label>0273701487 (pbk.) 
<br/><br/><label>Standard No.: </label> 9780273701484 
<br/><br/><label>LCCN: </label>2006299796 
<br/><br/><label>Nat. Bib. No.: </label> bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research.<br/>Business--Research--Data processing.
<br/><br/><label>LC Class. No.: </label>HD30.4.S28 
<br/><br/><label>Dewey Class. No.: </label>650.072