Carpenter, Mason Andrew, 1961-

Strategic management : a dynamic perspective : concepts and cases / Mason A. Carpenter, Wm. Gerard Sanders. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. - xvi, 687 p. : ill. (chiefly col.) ; 29 cm.

Includes bibliographical references and indexes.

Contents: Introducing strategic management -- Leading strategically through effective vision and mission -- Examining the internal environment:resources, capabilities and activities -- Exploring the external environment: Macro and industry dynamics -- Creating business strategies -- Crafting business strategy for dynamic contexts -- Developing corporate strategy -- Looking at international strategies -- Understanding alliances and corporative strategies -- Studying mergers and acquisitions -- Employing strategy implementation levers -- Considering new ventures and corporate renewal -- Corporate governance in the twenty first century.

013145353X (hardcover : alk. paper) 9780131453531

2005037878


Strategic planning.
Industrial management.

HD30.28.C3772

658.4/092