International business: the challenges of globalization. /
John J. Wild.
- 4th ed.
- New Jersey: Pearson, 2008.
- xxii,506p: ill.; 2008.
Includes index,references and glossary.
Contents: Global business environment: Globalization -- National business environments: Cross-cultural business -- Politics, law and business ethics -- Economic systems and development -- International trade and investment: International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial markets -- International monetary system -- International business management: International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.