TY  - BOOK
AU  - David, Fred R.
TI  - Strategic management: concepts and cases. 
SN  - 0130479128
AV  - HD30.28.D385 
PY  - 2003///
CY  - Upper Saddle River
PB  - Prentice Hall
N1  - Includes name index, subject index and company index; Content: Overview of strategic management: The Nature of strategic management -- Strategy formation: The Business mission -- The External assessment -- The Internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation: Implementing strategies: Management issues -- Implementing strategies: Marketing, finance/accounting, R&D, and MIS issues -- Strategy evaluation: Strategy review, evaluation, and control
ER  -