Strategic management: concepts and cases. /
Fred R. David.
- 9th ed.
- Upper Saddle River: Prentice Hall, 2003.
- xxxii, 461p.: ills; 26cm.
Includes name index, subject index and company index.
Content: Overview of strategic management: The Nature of strategic management -- Strategy formation: The Business mission -- The External assessment -- The Internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation: Implementing strategies: Management issues -- Implementing strategies: Marketing, finance/accounting, R&D, and MIS issues -- Strategy evaluation: Strategy review, evaluation, and control.