TY  - BOOK
AU  - Lynch, Richard,
TI  - Corporate strategy
SN  - 0273658549
AV  - HD30.28.L99 
PY  - 2003///
CY  - Harlow
PB  - Prentice Hall
KW  - Strategic planning
N1  - Includes index; Contents: Introduction -- Analysis of the environment -- Analysis of resources -- The Purpose of the organization -- Developing the strategy -- The Implementation process
ER  -