TY - BOOK AU - Hirschey,Mark TI - Fundamentals of managerial economics SN - 0324183313 (alk. paper) AV - HD30.22.P36 U1 - 338.5/024/658 21 PY - 2003/// CY - Mason, Ohio PB - Thomson/South-Western KW - Managerial economics N1 - Includes bibliographical references and index; Contents: Overview of managerial economics -- Demand analysis -- Production and cost analysis -- Market structure analysis and estimation -- Long-term investment decisions -- Appendix ER -