TY  - BOOK
AU  - Pearce,John A.
AU  - Robinson,Richard B.
TI  - Strategic management: formulation, implementation, and control 
SN  - 0072488468 (alk. paper)
AV  - HD30.28.P3395  
U1  - 658.4/012 21
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Strategic planning
N1  - Includes bibliographical references and indexes; Contents: Overview of strategic management : Strategic management -- Strategy formulation -- Defining the company's mission and social responsibility -- The  External environment -- The Global environment: strategic considerations for multinational firms -- Internal analysis -- Formulating long-term objectives and grand strategies -- Strategic analysis and choice in single-or dominant products businesses: building sustainable competitive advantages -- Strategic analysis and choice in the multibusiness company: rationalizing diversification and building shareholder value -- Strategy implementation -- Implementing strategy through short-term objectives, functional tactics, reward system, and employee empowerment -- Implementing strategy: Structure, leadership,and culture -- Strategic control and continuous improvement -- Guide to strategic management case analysis -- Cases: A : Business week cases -- B : Tradtional cases
ER  -