Strategic management : formulation, implementation, and control /
John A. Pearce II, Richard B. Robinson, Jr.
- 8th ed.
- Boston : McGraw-Hill/Irwin, 2003.
- xxx + various pagings : ill., maps ; 27 cm.
Includes bibliographical references and indexes.
Contents: Overview of strategic management : Strategic management -- Strategy formulation -- Defining the company's mission and social responsibility -- The External environment -- The Global environment: strategic considerations for multinational firms -- Internal analysis -- Formulating long-term objectives and grand strategies -- Strategic analysis and choice in single-or dominant products businesses: building sustainable competitive advantages -- Strategic analysis and choice in the multibusiness company: rationalizing diversification and building shareholder value -- Strategy implementation -- Implementing strategy through short-term objectives, functional tactics, reward system, and employee empowerment -- Implementing strategy: Structure, leadership,and culture -- Strategic control and continuous improvement -- Guide to strategic management case analysis -- Cases: A : Business week cases -- B : Tradtional cases.
0072488468 (alk. paper) 0071198687 (international : alk. paper)