TY  - BOOK
AU  - Whittington, Richard
TI  - What is  strategy and does it matter?
SN  - 1861522231
AV  - HD30.28.W46 
PY  - 1993///
CY  - Australia
PB  - Thomson Learning; 
N1  - Includes index; Contents: What is strategy - and does it matter? -- Theories of strategy -- Strategic leadership -- Strategic chioce -- Growth strategies -- Measuring strategy: Does it matter?
ER  -