Whittington, Richard <br/><br/>
What is  strategy and does it matter? 
Richrad Whittington. 
 - Australia:  Thomson Learning;   1993. 
 - viii, 165 p.:  ill,  22cm 
<br/><br/> Includes index. 
<br/><br/>Contents: What is strategy - and does it matter? -- Theories of strategy -- Strategic leadership -- Strategic chioce -- Growth strategies -- Measuring strategy: Does it matter? 
<br/><br/><label>ISBN: </label>1861522231 
<br/><br/><label>LC Class. No.: </label>HD30.28.W46