Entrepreneurship : a contemporary approach /
Donald F. Kuratko, Richard M. Hodgetts.
- 4th ed.
- Fort Worth : Dryden Press, c1998.
- xix, 701 p.: ill.; 27cm.
- The Dryden Press series in entrepreneurship .
Includes bibliographical references and indexes.
Contents: The Entreprenuerial revolution -- Entreprenuership: An Evolving concept -- Intrapreneurship: Developing entreprenurship in the coperation entrepreneurial case analysis. -- Understanding the enterpreneurial perspective in individuals -- Developing creativity and understanding innovation -- Ethical and social responsibility challenges for entreprenuers -- Environmental assessment : Preparation for a new venture -- Marketing reserach for new ventures -- Marketing reserach for new ventures -- Financial preparation for entrepreneurial ventures -- Developing an effective business plan -- Assessment and evaluation of entrepreneurial opportunities -- Structuring the new business ventures -- Sources of capital formation for entrepreneurs.
003024594X
97066401
Entrepreneurship--United States. New business enterprises--United States. Small business--United States.