Kuratko, Donald F.

Entrepreneurship : a contemporary approach / Donald F. Kuratko, Richard M. Hodgetts. - 4th ed. - Fort Worth : Dryden Press, c1998. - xix, 701 p.: ill.; 27cm. - The Dryden Press series in entrepreneurship .

Includes bibliographical references and indexes.

Contents: The Entreprenuerial revolution -- Entreprenuership: An Evolving concept -- Intrapreneurship: Developing entreprenurship in the coperation entrepreneurial case analysis. -- Understanding the enterpreneurial perspective in individuals -- Developing creativity and understanding innovation -- Ethical and social responsibility challenges for entreprenuers -- Environmental assessment : Preparation for a new venture -- Marketing reserach for new ventures -- Marketing reserach for new ventures -- Financial preparation for entrepreneurial ventures -- Developing an effective business plan -- Assessment and evaluation of entrepreneurial opportunities -- Structuring the new business ventures -- Sources of capital formation for entrepreneurs.

003024594X

97066401


Entrepreneurship--United States.
New business enterprises--United States.
Small business--United States.

HB615.K87

658.4/21