TY  - BOOK
AU  - Barabba,Vincent P.
AU  - Zaltman,Gerald
TI  - Hearing the voice of the market: competitive advantage through creative use of market information 
SN  - 0875842410 (hard : acid free paper) :
AV  - HD30.23.B358 
U1  - 658.8/02 20
PY  - 1991///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Decision making
KW  - Industrial management
KW  - Marketing research
KW  - Competition
N1  - Includes bibliographical references and index; Contents: The problem of market information and decision making -- Doing useful research -- Competent curiosity and playfulness -- The Reality of knowledge use --Glossary -- Appendix
ER  -