Barabba, Vincent P.,  1934- <br/><br/>
Hearing the voice of the market :  competitive advantage through creative use of market information / 
Vincent P. Barabba and Gerald Zaltman. 
 - Boston, Mass. :  Harvard Business School Press,  c1991. 
 - xiv, 294 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: The problem of market information and decision making -- Doing useful research -- Competent curiosity and playfulness -- The Reality of knowledge use --Glossary -- Appendix. 
<br/><br/><label>ISBN: </label>0875842410 (hard : acid free paper) :  $29.95 
<br/><br/><label>LCCN: </label>90044491  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making.<br/>Industrial management.<br/>Marketing research.<br/>Competition.
<br/><br/><label>LC Class. No.: </label>HD30.23.B358 
<br/><br/><label>Dewey Class. No.: </label>658.8/02