TY  - BOOK
AU  - Thomson, Arthur A.
AU  - Gamble, John E.
AU  - Strickland, A.J.
TI  - Strategy: core concepts, analytical tools, readings
SN  - 0072999462
AV  - HD30.28.T37 
PY  - 2006///
CY  - Boston
PB  - McGraw Hill
KW  - Strategic planning
N1  - Includes index; Contents: Introduction and overview -- Core concepts and analytical tools -- Crafting and strategy -- Executing the strategy -- Readings in strategy
ER  -