Strategy: core concepts, analytical tools, readings /
Arthur A. Thomson, John E. Gamble and A.J. Strickland
- 2nd ed.
- Boston: McGraw Hill, c2006.
- xxxix, 458 + various pagings ill. 25cm.
Includes index
Contents: Introduction and overview -- Core concepts and analytical tools -- Crafting and strategy -- Executing the strategy -- Readings in strategy.