TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
TI  - Exploring corporate strategy
SN  - 0130807400 (text & cases)
AV  - HD30.28.J648  
U1  - 658.4/012 21
PY  - 1999///
CY  - London, New York
PB  - Prentice Hall Europe
KW  - Business planning
KW  - Strategic planning
N1  - Includes bibliographical references and index; Contents: Introdction : Corporate strategy: An Introduction -- Strategic management in practice -- Strategic analysis: Analysing the environment -- Resources, competences and strategic capability -- Stakeholder expectations and orgainsational purposes -- Strategic chioce: Bases of strategic choice -- Strategic options: Directions and methods of development  -- Strategy evaluation and selection -- Strategy implementation: Organisation structure and desgin -- Resource allocation and control -- Managing strategic change -- Glossary
ER  -