TY  - BOOK
AU  - Lomash, Sukul.
TI  - Business policy and strategic management
SN  - 8125911634 9788125911630
AV  - HD30.28.L78 
PY  - 2003///
CY  - New Delhi : 
PB  -  Vikas Pub. House
KW  - Business planning.
N1  - Contents :Business planning and strategic management -- Strategic management process -- Defining vision and mission of a company -- Environment scanning and analysis -- Analysis of industry -- Study and evaluation of multinational environment -- Forcasting the business environment -- Internal analysis of company profile -- Long-term objectives and grand strategies -- Analysis of strategies and choice -- Operationalising and implementing strategies -- Integration of structure, leadership and culture for institutionalising strategy -- Guiding, Evaluating and controlling strategies -- Guide to case analysis
ER  -