TY  - BOOK
AU  - Pearce,John A.
AU  - Robinson,Richard B.
TI  - Formulation, implementation, and control of competitive strategy
SN  - 0072333235 (pbk. : alk. paper)
AV  - HD30.28 .P31
U1  - 658.4/012 21
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and index; Contents: Overview of strategic managemnt : Strategic management  -- Strategy formulation : Defining the company's mission and social responsibilty -- The External environment -- The Global environment: Strategic considerations for multinational firms -- Environmental forecasting -- Internal analysis -- Formulating long- term objective and grand stratgies -- Strategic analysis and choice in single - or dominant- product businesses: Building sustainable competitive advantages -- Strategic analysis and choice in the multibusiness company: Rationalizing diversification and building shareholder value -- Strategy implementation: Implementing strategy through shrot-term objectives, functional tactics, reward system, and employees empowerment -- implementing strategy through restructuring and reengineering in the company's structure, leadership, and culture -- Strategic control and continuous improvement
UR  - http://www.loc.gov/catdir/description/mh023/99016362.html
UR  - http://www.loc.gov/catdir/toc/mh023/99016362.html
ER  -