Formulation, implementation, and control of competitive strategy /
John A. Pearce II and Richard B. Robinson, Jr.
- 7th ed.
- Boston : Irwin/McGraw-Hill, c2000.
- xxxi, 480 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Contents: Overview of strategic managemnt : Strategic management -- Strategy formulation : Defining the company's mission and social responsibilty -- The External environment -- The Global environment: Strategic considerations for multinational firms -- Environmental forecasting -- Internal analysis -- Formulating long- term objective and grand stratgies -- Strategic analysis and choice in single - or dominant- product businesses: Building sustainable competitive advantages -- Strategic analysis and choice in the multibusiness company: Rationalizing diversification and building shareholder value -- Strategy implementation: Implementing strategy through shrot-term objectives, functional tactics, reward system, and employees empowerment -- implementing strategy through restructuring and reengineering in the company's structure, leadership, and culture -- Strategic control and continuous improvement.