TY - BOOK AU - Burst,Ardis AU - Schlesinger,Leonard A. TI - The management game SN - 0670812250 AV - HD30.26.B87 U1 - 658.4/0353 19 PY - 1987/// CY - New York, N.Y. PB - Viking KW - Management games N1 - Contents: Introduction -- Specialty foods: The ConCom challenge -- Making it in a gourmet world -- Choosing an advertising campaign for Italiano -- Choosing a sales force organization -- Establishing a transfer price for Salsa! -- Planning Italiano production systems -- Handling the nubian network opportunity -- Balancing corporate reporting and division spending needs -- Closing the apple products production facility -- Choosing a new group product manager -- How it all turned out -- The year ends: The Challenge goes on ER -