Strategic entrepreneurship. /
Philip A. Wickham
- Harlow: Prentice Hall, 1998.
- xxv,615p.: ill. 25cm.
Contents: The Nature of entreprenueship -- The Economic function of the entrepreneur -- The Entrepreneurial personality -- Types of entreprenuer --Researching entrepreneurial process -- The entrepreneurial option -- Making the move to entrepreneurship -- The Nature of business opportunity -- Resources in the entrepreneurial venture -- The Entrepreneurial venture and the entrepreneurial organization -- The Meaning of sucess -- Entreprenuerial vision -- The Entreprenuerial mission -- The Strategy for the venture -- The Business plan : an enpreneurial tool -- The strategic window : identifying and analysing the gap for the new business -- Seeing the window : positioning the new venture -- Measuring the window : analysing the opportunity -- Opening the window : gaining commitment-- Closing the window : sustaining competitiveness -- Gaining financial support: issues and approaches -- The Dimensions of business growth -- Strategies for expansion -- Organization growth and development -- Leadership, power and motivation in the entrepreneurial venture -- Consolidating the venture -- The Changign role of the entrepreneur in the consolidated organization.
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Entrepreneurship. --Decision making. New business enterprises-- Management.