TY  - BOOK
AU  - Crawdford, Merle.
AU  - Bennedetto, Anthony Di
TI  - New Products  Management.
SN  - 9780073529882
AV  - HF5415.I53.C72 
PY  - 2008///
CY  - Boston
PB  - McGraw Hill
N1  - Includes index, bibliography and appendix; Contents: Overview and opportunity identification/selection: The new products process -- Opportunity identification and selection: Strategic planning for new products -- Concepts generation: Preparation and alternatives -- Problem-based ideation: Finding and solving customers' preoblems -- Analytical attribute approaches: Introduction and perceptual mapping -- Analytical attribute approaches: Trade-off analysis and qualitative techniques -- Concepts/project evaluation: The concepts evaluation system -- Concept testing -- The full sreen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Lunch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues
ER  -