TY  - BOOK
AU  - Seitel Fraser P.
TI  - The pratice of public relation.
SN  - 0132038625
AV  - HM1221.S45 
PY  - 2007///
CY  - Canada
PB  - Pearson Prentice Hall
N1  - Includes appendix and index; Contents: What is public relations,anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- integrated marketing communications -- Public relations and the internet -- Crisis management
ER  -