TY  - BOOK
AU  - Wimmer, Roger D.
AU  - Dominick, Joseph R.
TI  - Mass media research: an introduction.
SN  - 9781439048368
AV  - P91.3.W47 
PY  - 2006///
CY  - Boston
PB  - Wadsworth Cengage Learning
N1  - Includes appendix, glossary and index; Contents: Science and research -- Element of research -- Research ethic -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Research in the print media -- Research in the electronic media -- Research in advertising -- Research in public relations -- Mass media research and the internet.
ER  -