TY  - BOOK
AU  - Seitel,Fraser P.
TI  - The practice of public relations.
SN  - 0132038625
AV  - HM1221.S45 
PY  - 2007///
CY  - Upper Saddle River
PB  - Pearson
KW  - Public Relations
N1  - Includes index; Contents: Evolution:What is public relations, anyway? -- The Growth of public relations -- Preparation/process: Communication -- Public opinion -- Management -- Ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Execution: Public relations writing -- Integrated marketing communications -- Public relations and the internet -- Crisis management
ER  -