The practice of public relations. /
Fraser P.Seitel.
- 10th.ed.
- Upper Saddle River: Pearson; 2007.
- xxix,442p.; ills.: 26cm.
Includes index.
Contents: Evolution:What is public relations, anyway? -- The Growth of public relations -- Preparation/process: Communication -- Public opinion -- Management -- Ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Execution: Public relations writing -- Integrated marketing communications -- Public relations and the internet -- Crisis management.