TY  - BOOK
AU  - Kotler, Philip.
AU  - Bowen, John T.
AU  - Makens, James C.
TI  - Marketing for hospitality and tourism.
SN  - 9780132453134
AV  - TX911.3.M3K68 
PY  - 2010///
CY  - Boston
PB  - Pearson
KW  - Marketing
N1  - Include index; Contents: Understanding the hospitality and tourism marketing process:introduction: marketing for hospitality and tourism -- service characteristics of hospitality and tourism marketing -- The role of marketing in strategic planning -- Developing hospitality and tourism marketing opportunities and strategies: The marketing environment -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting and positioning -- Developing the hospitality and tourism marketing mix: Designing and managing products -- Internal marketing -- Pricing products: pricing considerations, approaches and strategy -- Distribution channels -- Promoting products: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion -- Professional sales -- Direct and online marketing: building customer relationships -- Managing hospitality and tourism marketing: Destination marketing -- Next year's marketing plan
ER  -