Evans, Joel R. <br/><br/>
Marketing. / 
Joel R. Evans 
 - 2nd ed. 
 - Canada:  Prentice hall,  2000 
 - xv, 621p.:  ill.;  28cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: Introduction to marketing: Marketing in the third millenium -- The environments that affect marketing -- Information for marketing decisions -- Consumer analysis: Understanding and responding to diversity in the marketplace Final  consumer behaviour -- Organizational consumers -- Developing  a target market strategy  -- Product planning: Basic concepts in product planning -- Goods versus services planning -- Conceiving, developing and managing products -- Distribution planning: Considerations in distribution planning and physical distribution -- Retailing and wholesaling  -- Promotion planning: Promotion planning and personal selling -- Advertising, public relations and sales promotion -- Information- based marketing: Direct and internet marketing  -- Price planning:Price planning and strategy  -- Marketing management: Strategic planning: A market perspective -- Intergrating and analyzing the market plan. 
<br/><br/><label>ISBN: </label>0130117951 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.E92