TY  - BOOK
AU  - Crawford,C.Merle
AU  - Di Benedetto,C.Anthony
TI  - New products management.
SN  - 9780073529882 (alk. paper)
AV  - HF5415.153.C72  
U1  - 658.5/75 22
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - New products
KW  - Management
N1  - Includes bibliographical references (p. 505-508) and index; Content:  --  Overview and opportunity identification /selection: The Menu --  The New products process --  Opportunity identification selection: strategic planning for new products -- Concept generation: Preparation and alternatives -- Problem-based ideation: finding and solving customers 'problems -- Analytical attribute approaches: introduction and perceptual mapping -- Analytical attribute approaches :trade -off  analyses and qualitative techniques -- Concept/project  evaluation: The Concept evaluation system  -- Concept testing -- The Full screen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Launch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues -- Appendixes: A: Sources of ideas already generated -- B: Other techniques of concept generation -- C: Small's ideation stimulator checklist -- D: The Marketing plan -- Guidelines for evaluating a new products program
UR  - http://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0743/2007036476-d.html
ER  -