TY - BOOK AU - Nickels, William G. AU - McHugh,James M. AU - McHugh,Susan M. TI - Understanding business. AV - HD31.N4897 U1 - 337 21 PY - 2008/// CY - New York PB - McGraw Hill N1 - Includes bibliographical references and index; Contents: -- Brief ownership: -- Starting a small business -- Business management: Empowering employees to satisfy customers -- Management of human resources: -- Motivating employees to produce quality goods and services. -- Marketing: -- Developing and implementing customer oriented-marketing plans -- Managing financial resources -- Bonus chapters UR - http://www.columbia.edu/cgi-bin/cul/resolve?clio5382919 ER -