Understanding business. /
Michael Lucas, James M. McHugh and Susan M. McHugh
- 8th ed.
- New York : McGraw Hill, 2008.
- xxvii, 652 p. : ill.; 26 cm.
Includes bibliographical references and index.
Contents: -- Brief ownership: -- Starting a small business -- Business management: Empowering employees to satisfy customers -- Management of human resources: -- Motivating employees to produce quality goods and services. -- Marketing: -- Developing and implementing customer oriented-marketing plans -- Managing financial resources -- Bonus chapters.