Nickels, William G.

Understanding business. / Michael Lucas, James M. McHugh and Susan M. McHugh - 8th ed. - New York : McGraw Hill, 2008. - xxvii, 652 p. : ill.; 26 cm.

Includes bibliographical references and index.

Contents: -- Brief ownership: -- Starting a small business -- Business management: Empowering employees to satisfy customers -- Management of human resources: -- Motivating employees to produce quality goods and services. -- Marketing: -- Developing and implementing customer oriented-marketing plans -- Managing financial resources -- Bonus chapters.





GBA2-18945

0415238595 Uk


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HD31.N4897

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