TY  - BOOK
AU  - Appleby, Robert.C.
TI  - Modern business administration.
SN  - 9780273602828
AV  - HF5500.A67 
PY  - 1994///
CY  - Harlow, England
PB  - Prentice Hall
KW  - Business Administration
N1  - Includes index appendix and glossary; Contents: Management principles: Nature of management -- Business and its external environment -- Corporate strategy and planning -- Organizing -- Directing -- Controlling -- Management in action: Marketing and sales management -- Production and operations management -- Human resource management -- Administrative management
ER  -